Privacy Policy

When using the website and its sections, BD processes personal data at various points. BD takes the protection of your data very seriously. This policy includes the guidelines laid down by Becton Dickinson Rowa Germany GmbH ("BD", "we", or "us"), Rowastraße, 53539 Kelberg/Germany on the use of cookies and, in addition to the terms of use, the fundamental principles of BD on how personal data are handled which are collected when visiting the BD website (the "Website"), processed, and used. BD respects the privacy of its online visitors.

Responsible for data protection: Privacy Officer for EMEA & GA, EEA Data Protection Officer

BD Switzerland Sarl,Terre Bonne Park - A4, Route de Crassier 17, 1262 Eysins, Switzerland

The user may visit the Website without registering or logging on. Individual sections of the Website such as, for example, the customer portal, do require you to log on.

While the user visits the Website, the web server collects general technical information in order to run the offer, especially regarding the software and hardware employed by the user, the computer’s IP address, which websites the user prompted and the time and the duration of the visit. These data will not personally identify the user. The data collected will not be consolidated with potential registration data.

Like many other enterprises, we use cookie technology which has our servers place special codes on a visitor’s terminal device. These data help us to progressively establish the total number of visitors to our Website and to determine the Internet browser (e.g. Mozilla Firefox or Internet Explorer) and the operating system (e.g. Windows or MacIntosh) of these visitors. On the basis of these data we are able to further optimise your online visits with us. Under no circumstances will we assign these data to our visitors so as to personally identify them or cross-reference any personal data with the data which were provided to us voluntarily or via our Website. If you do not wish to accept any cookies, you may opt-out of accepting cookies in your browser settings. However, if this setting has been activated, you may be unable to access certain sections of our Website under specific circumstances. By continuing to use our website you agree to the use of cookies. If you agreed to the use of cookies, they will be sent to your web browser and saved on your terminal device. If you wish to remove the cookies afterwards again, you may do so in your browser settings. However, please note that you might no longer be able to access certain sections of our Website.

Google Analytics

This Website uses Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA (Google), to analyse user activities on web pages and devices. Google Analytics attributes data, sessions, and interactions across multiple devices to a user profile under a pseudonym. Google Analytics uses "cookies", which are text files placed on your computer, to analyse how you as a user, use the Website. The information generated by the cookie about your use of this Website (including your IP address) will be transmitted to, and stored by, Google on servers in the United States. However, we have activated IP anonymisation so that Google will limit your IP address within the European Union or any state party to the Agreement on the European Economic Area. IP addresses are truncated before being processed, to exclude any direct identification of a person. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and truncated there. On our behalf, Google will use this information as our data processor for the purpose of evaluating your use of our Website, compiling reports on Website activity and providing other services relating to Website activity and Internet usage for us. Google will possibly transmit this information to third parties provided that this is prescribed by law or insofar as third parties process these data on behalf of Google. Under no circumstances will Google consolidate your IP address with other data stored by Google.
This processing is based on Section 15(3) of the German Telemedia Act (Telemediengesetz - TMG) and Article 6(1) lit. f of the General Data Protection Regulation (GDPR), which enables data processing if this is necessary for the purposes of legitimate interests on the part of the controller or a third party except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.

Our legitimate interest in the processing of these data is the analysis of the conduct of users of our services for the purposes as described. The data which we sent which are tied to e.g. cookies, user IDs or advertising IDs will be automatically erased after fourteen (14) months, within one month.
For more information on the terms of use and on data protection, please go to or
You may refuse the installation of cookies by selecting the appropriate settings in your browser; however, please note that if you do this, you may not be able to use the full functionality of this Website. The collection and storage of data can be objected to any time effective for the future [with ].
Important: You may object to the recording of your visit by Google Analytics. For this, deactivate the following check box: ‘Anonymise tracking with Google Analytics?’ Your setting will be saved for the duration of your visit and applied when prompting the next page. It is not possible to save your setting for future visits as no further data on your visit are stored.
You may opt out of data collection by Google Analytics by activating the following link. This sets an opt-out cookie which will prevent the future collection of your data when visiting this Website:

Deactivate Google Analytics

Google Remarketing/Retargeting
Our Website also implements – with your consent – so-called retargeting tags by Google Inc. 600 Amphitheatre Pkwy, Mountain View, CA 94043, USA. Retargeting tags are implemented with the help of cookies and so-called tracking pixels on the Website. Whenever you visit our Website, a direct connection is created via the retargeting tags between your browser and the Google server. This informs Google that you visited our site with your terminal device. This then adds the terminal device which you used to visit our site to a retargeting group list. We use the information obtained in this manner to display advertisements on Internet pages which you prompt with your terminal device. This technology re-addresses users who already visited our Internet pages and online services and who showed interest in our offer through targeted advertising on the pages of the Google partnering network.
This processing is based on Section 15(3) TMG and Article 6(1) lit. f GDPR, which enable data processing if this is necessary for the purposes of legitimate interests on the part of the controller or a third party except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.
Our legitimate interest in the processing of these data is the analysis of the conduct of users of our services for the purposes as described. The data which we sent which are tied to e.g. cookies, user IDs or advertising IDs will be automatically erased after fourteen (14) months, within one month.
We wish to point out that as the provider of the Website, we do not have any knowledge of the content of transmitted data and their use by Google. According to Google, Google does not collect personal data during this process. More information on this is available in Google’s privacy policy ( If you wish to object to the collection of data for Google remarketing/retargeting purposes you may do so in the ‘Google Ads Settings’ ( and at accordingly.
We store your remarketing/retargeting data for a maximum 30 days.

Facebook Remarketing/Retargeting
Within our Website, we also use the tracking pixel by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (Facebook) with your consent. With the help of this pixel the conduct of users can be tracked after they were redirected to our Website in response to clicking on a Facebook ad. This allows us to record the effectiveness of Facebook advertisements for statistical and market research purposes. The data are recorded for us anonymously, meaning we do not see the personal data of the individual users. However, these data are saved and processed by Facebook, of which we will inform you in accordance with our knowledge. Facebook may consolidate these data with your Facebook account and use it for its own advertising purposes in accordance with Facebook’s privacy policy You may object to Facebook and its partners placing advertisements. You may customise the settings for Facebook advertisements at the following link:, or at accordingly.
We store your remarketing/retargeting data for a maximum 30 days.

Recorded personal data
On this Website, or with the help of this Website, we record data which may be used to directly identify you as a person. These personal data include, for example, your name, your address, your telephone number, your email address, and your IP address.

Collecting data and the purpose of data processing
The Website is operated by BD. BD is the controller in relation to personal data collected via the Website. BD undertakes to collect personal data only in accordance with statutory provisions. We collect, process, and use the personal data provided in this manner only for specific purposes, e.g. to answer to your technical or general enquiries or to enable your access to the information that you requested. In detail:
Your interaction with us
Whenever you contact us, enquire about specific product configurations, ask for further information or request support, we process the data for further processing and to respond to your enquiry in the context of pre-contractual or contractual measures. The same applies to your registration, such as for an event of ours, or to download a data sheet. In this case, we will use your email address to ensure that your enquiry has been handled to your satisfaction.
Purchase agreements
If you as an existing customer make a purchase in our shop, we process your data to process the purchase agreement.
Job application
When you send us your application, we process your contact information and your application documents in the context of the application process as a pre-contractual measure in relation to an employment contract. To process the data, we refer to the external service provider, Cielo .
You may subscribe to a newsletter on our Website, which we will send to you with your consent. However, subscribers may also be informed by email of matters which are relevant for the service or the registration (for example, changes to the newsletter offer or technical matters).
We process your email address for the newsletter offer. We use a double opt-in process to check whether a subscription was indeed taken out by the owner of an email address. In this context we process the registration for the newsletter, the sending of a confirmation email and the receipt of the respective reply. No other data are collected. The data are used exclusively for sending the newsletter and are not forwarded to third parties.
You may revoke your consent any time effective for the future. Each newsletter contains a respective link for this. Moreover, you may communicate your request to us via the contact option stated at the end of this privacy notice.
Your interaction with our sales representatives
Our sales representatives interact with a specific contact person of a prospective customer by email both in relation to the specific request of the prospective customer and thus for the formation of a contract as well as to send promotional information. In the latter case, data will be processed balancing our interests in product information against the interests of the addressee. To send this email, we refer to the service provider Click Dimensions. Each email contains a respective link to deregister. Moreover, you may communicate your request to us via the contact option stated at the end of this privacy notice.
To secure customer satisfaction following an installation, we conduct surveys. We process the result so that, where appropriate, the respective specialist departments can take measures. After concluding the contractual services, we erase the identification with the person.
Written invitations and postal items
We specifically invite you to events of ours by post. For this, we use your address data. The processor for sending the mail is an external service provider (VHP Pantenburg). Here, too, we balance your interest in product information against our interest in selling products.

Forwarding your personal data
In certain circumstances, we forward your personal data to service providers who support us in providing information and/or services for you. Moreover, we forward your personal data under certain circumstances within the BD group of companies whereby the seat of individual companies within this group may be situated in other jurisdictions where different data protection laws apply than those that prevail in the European Economic Area. Therefore, it is not possible to guarantee an appropriate level of data protection within the meaning of European data protection laws. In all the cases named, we take appropriate technical and organisational measures to guarantee the protection of your personal data. We only forward your data subject to provisions according to which recipients are obligated to preserve the data protection and the security of your personal data. In particular, we conclude the required contracts on commissioned data processing in accordance with applicable law which obligate service providers to take reasonable technical and organisational measures to protect your personal data and to process these only in accordance with our instructions and for no other or additional purposes. You may request a copy of these measures through the contact option stated at the end of this privacy policy.
In connection with the sale of one or multiple brands or part of our company to another company, we reserve the right to transmit your personal data to the new owner. In this case, too, we endeavour as stated above to protect and safeguard your personal data. We will inform you prior to any planned transmission and give you the possibility to object to this within a suitable time period.
With the exception of the cases described in this privacy policy or as prescribed by law, we will only transmit your personal data to third parties if you consent to this.

Non-personal data
Any non-personal data, correspondence, and material which you transmit to this Website or which you email to us is deemed non-confidential. We have the right to use and reproduce these data without restrictions and for any and every purpose. In particular, we have the right to use any and all ideas, concepts, knowledge or procedures contained in these data for any purpose, for example for the development, the production, and the marketing of products. All data which you send to this Website must be truthful and legal and must not violate the rights of third parties.

We protect your personal data with physical, technical, and organisational procedures against the unintentional, unauthorised, or unlawful access, against unauthorised copying, unauthorised usage, processing, disclosure, modification and transmission as well as against loss and destruction. Our security policy guarantees the integrity of the data which we have on you as a data subject and we strictly limit access to these data. Our web servers feature strong security measures and we continuously monitor the servers’ security in order to effectively avoid security breaches.

Access to your data and rectification
You have the right to request a copy of the data which we have stored on you as a data subject. Moreover, you have the possibility to demand the erasure or rectification of data saved on you or to object to the processing of data for justified reasons, or to withdraw your consent. Please forward an email to the address named at the end of this privacy policy. To execute your right of access to information on you we may charge, where appropriate, a small fee. We wish to keep your personal data at all times free from errors and up to date. For this reason, you may ask us at any time to rectify or completely erase inaccurate details. In the context of statutory provisions, you also have the right to data portability.

Erasure of personal data
Your personal data will only be stored for as long as this is required for the very purpose for which they were collected or for as long as there is a statutory requirement to store them. When processing on a contractual or pre-contractual basis we will save your data until potential legal claims have expired. When processing for promotional measures, we will save your data until we receive a respective message to the contrary from you (objection to processing after balancing interests or withdrawal of consent).

You have the right to lodge a complaint with the competent supervisory authority at your permanent residence about our processing at any time.

Updates to this privacy policy
We have the right to update this policy at any time at our discretion. All changes will come into force directly upon publication of these changes on the Website. Unless stated otherwise, this agreement applies to this Website and our online activities only, however, not to our offline activities.

Other websites
Our Website contains links to other websites. This privacy policy applies exclusively to this Website. If you prompt another website via a link, please read the respective privacy policy of that other website.

You can reach the controller and the data protection officer as follows:
a) Contact details of the controller:
Becton Dickinson Rowa Germany GmbH
Antonios Vonofakos
Rowastr. 1-3
53539 Kelberg
Tel: +49 (0)2692 92060

b) Contact details of the data protection officer:
Philipp M. Moehrle
BD Datenschutzbeauftr./ Dipl. Wirtschaftsjurist/ MCSE
- BECHTLE Datenschutz Competence Center -
Bechtle GmbH IT-Systemhaus
Parkstraße 2-8
47829 Krefeld
Tel.: +49 (0)2151 - 455 – 836
Mobile: +49 (0)173 8615006
Fax: +49 (0)2151 - 455 - 77810

Opt-in newsletter
“You may unsubscribe from our newsletter anytime (by email sent to [email address] or by message sent to the contact data stated in the Imprint). The newsletter will be mailed in accordance with our privacy policy [link] and to promote our own products and services.”